New Style Wide Bold Italic, designed by PJL, is a free retro display font with broad, forward-leaning letters. Thick sweeping strokes, sharp wedges, and uneven curves give the lettering a lively hand-shaped quality.
Record packaging and music posters suit its loose, exaggerated forms, and the same shapes can lend snack branding or event merchandise a playful vintage edge. In editorial design, it is particularly effective for magazine cover lines tied to pop culture, comedy, or nostalgic entertainment.